• WE CELEBRATE NIKE RUNNER'S UNSTOPPABLE SPIRIT 我们与耐克一同见证上海跑者的“拦不住精神”

    Monday November 23, 2015 / Share

    Shanghai is definitely not the easiest place to run in. The streets are filled with obstacles like pedestrians, hawkers, tourists, scooters and taxis. But rain or shine, streets filled with obstacles, tourists and scooters, Shanghai runners are unstoppable. 

    To celebrate this unstoppable spirit, Shotopop and I Love Dust worked hand in hand with Nike China and W+K Shanghai to create a series of art pieces to showcase the stories of the unique individuals who posses this remarkable quality. The art was displayed on the streets where can be seen by actual runners. By doing so, the brand transformed the whole city of Shanghai into a street art gallery. And on the Shanghai Marathon Day, this campaign literally took over the city! 

    Shotopop, Golden Wolf and Am I Collective also did a series of animation films for this campaign, which you can't miss in every Nike stores. 

    耐克上海要让你知道,什么是拦不住精神!上海绝对不是一个适宜的跑步场地。街道上充满绊脚石如行人,摊贩,旅客,电瓶车和计程车。无论是雨天或晴天,充满障碍物的街道,上海跑者都无法被拦住。

     为了庆祝拦不住精神,著名插画艺术家Shotopop 和I Love Dust与耐克上海及W+K 上海一同合作,创作的一系列独特的艺术作品,呈现了丰富的故事内容 。每一件艺术创作呈现于街头,无论是大幅横条或流动卡车,务必让每个跑者们都能看见。他们将整个上海城转化成大型街头艺术展览馆。在上海马拉松当天,一路跟随跑者的脚步,攻占了整座城市。

     此外,Shotopop, Golden Wolf和 Am I Collective针对这次活动制作一系列动画短片,你可以在每一家耐克门店看到这些滚动播放的精彩画面。

     

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