NATIONAL GEOGRAPHIC'S OSSIFIED MENAGERIE BY BOSE COLLINS 国家地理杂志携手BOSE COLLINS见证DNA的奥妙
Wednesday August 31, 2016 / Share
DNA is literally the building blocks of life. As far as we’ve seen, every living organism on this planet has the double helix of DNA hiding away in its cells, and amazingly most of our DNA is all the same. There is such an abundance of information, and information at that scales means that everything on the planet is more similar than we might seem. For instance, Human beings share 50% of our DNA with bananas. DNA is integrant to the planet Earth, and that’s something that National Geographic wanted to feature in their latest cover story, but to visualize it effectively they asked Bose Collins to help them make it possible.
In their CGI illustrated cover, the creative collective created a literal menagerie of animals climbing the double helix together. Aesthetically, they chose the finish and color of bones, the deepest region of where our genetic information is stored, that offers another layer of organic reference. These smallest elements of genetic information are reinterpreted as their own standalone apparatus, ossified and alive. In a companion video, we see them moving up the twisting ladder in a march up the backbone of earthly life.
This kind of a project is no small feat. Each animal has to be ideated and executed separately to the behavior of that species, and each animal climbs in three dimensions as the camera moves around the spinning group. When National Geographic came to Bose Collins with this idea, they knew it wasn’t going to be easy but they had no idea how expertly Bose Collins would finish it. The Digital Creative Director of National Geographic, Emmet Smith, says, “Bose Collins took a good idea and sharpened it into a great one. They then topped that off with even better craft in execution. Unbeatable.”
Check out the cover with a companion video, as well as a video that offers a behind the scenes look at Bose Collins' process.
DNA是搭造生命的大楼。就如我们所见，所有生存在这行星的生物体都拥有着双倍的螺旋 DNA隐藏在其细胞当中，最奥妙的是大多数的生命物体DNA是同样的。那里存在着异常丰富的资料信息。如此庞大的信息量也意味着生活在这个行星上所有的生命物体比我们想见的更加相似。举例说明，人类与香蕉共享50%的DNA。DNA构成整体的地球行星，这也是国家地理杂志想要呈现在他们最新一期封面故事，将这样一个精彩故事更生动的形象化，于是找来Bose Collins 协助他们完成这项任务。
这样的案子也不算是小型技艺。每一个动物必须分开构想和执行每一个举止，以及它们在特定的位置上的形态。此外当镜头在整体旋转的瞬间，以确保每一个动物攀爬在3尺寸的距离 。当国家地理杂志带着这样一个想法接见Bose Collins的时候，他们知道这将不会是容易制作的，但是他们完全没想到Bose Collins 居然很快找到如何巧妙完成的方法。国家地理杂志的数码创意总监Emmet Smith 指出：“Bose Collins 有很好的想法以及将它们做到最好。他们在执行的过程中，也不断注入更好的工艺理念。作品最后的效果真的很棒。”