• EMBRACING CORONA WAVES - LIVING IS NOW!!

    Friday August 11, 2017 / Share

    Recently, we teamed up with W+K Shanghai again to shoot Corona's latest summer campaign - Corona Waves "Living Is Now". 

    Extended from last year's "Go Chill" campaign spirit, this year's campaign is meant to encourage more young people to get out of the daily grinding, take a get away, seize the moment and dive in the joys without overthinking. 

    We did the casting in the States, met the director Roberto Serrini in LA. The shoot was taken on a perfectly sunny day on Dockweiler Beach at El Segundo in mid May. The film honestly caputured the beautiful moment of talents being embraced by the sea waves, kissed by the sun, totally indulgent and refreshed. 

    For more director's cuts, please click http://www.robertoserrini.com/corona/

    近日,为延续去年的 “Go Chill” 品牌主旋律,科罗娜再次携手创意厂牌 W+K,为年轻人注入新的生活理念:『LIVING IS NOW』,邀其一同尽享酷爽夏日。我们有幸参与这支广告的制作,和导演Roberto Serrini再度合作。

    对大多数人而言,我们只能在春节和十一长假尽情享受生活。其它很多时候,即使我们想要暂时逃离去享受生活,也会因为传统的生活观念和实际情况而受到限制,甚至偶尔会因为“任性”享受生活而感到“负罪”。科罗娜想要鼓励大家:生活本应该『就为这一刻』 。

    科罗娜在视频门户上推出一系列前贴广告,该系列影片抓拍到人们在被海浪唤醒时,那一瞬间的真情流露。当海浪卷来,你纵情一跃。当你在冲浪板上摇摇晃晃,随时要投入大海怀抱,你那一瞬的表情都是对『Living is NOW』最好的诠释。科罗娜想用这些最真实的瞬间来说服大家享受眼前,活在当下。

    来自W+K Shanghai的创意总监Vivian Yong表示:"大海总是知道如何唤醒我们,因为它从来不等人,永远都在当下。当你在刷朋友圈或者赶工作的时候,它只是一阵阵的扑面而来,给你最纯粹鲜活的刺激。被浪花拍打的那一刻,也是我们最能感受到活着的那一刻。“



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