• ALVELYN ALKO X ADIDAS

    Thursday August 21, 2014 / Share

    Adidas celebrates women with a campaign dubbed “all in for #mygirls” which aims to celebrate sisterhood and how sports for young women can be fun, playful and social without having to be too competitive.  Alvelyn Alko has collaborated with Adidas and creative agency Tofu for the 3rd year running to capture the campaign shots of #mygirls through a series of spirited images.

    Utilising the hashtag #mygirls, Adidas harnesses the power of social media to allow like-minded girls across the world to connect to each other to share their love of sport and motivate one other to achieve their goals.

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